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Yokohama Rubber introduces “E ”, a proprietary mark to be applied to its tires with qualities needed by electrified vehicles

The Yokohama Rubber Co., Ltd., announced that from the second half of 2023 it will be applying a new proprietary “E ” mark to its tires for passenger cars, trucks, and buses that have special qualities needed by electrified vehicles*. The new “E ” mark is the latest facet of Yokohama Rubber’s response to the rising demand in recent years for tires most suitable for use on electrified vehicles. * “Electrified vehicles” is a generic term for battery ...